Investing Beyond the Basics
MYTH: All I Need is Makeup
Oh, how I wish this was a turnkey business. But it is not. The truth is most people who want to become a professional makeup artist go into it without a clue. I know I did. And I know lots of my MUA friends did as well. So the best thing you can do at this point is to learn from other people’s mistakes and successes.
When it comes to investing into your business there are many things that you can waste a lot of time and money on. Things like excessive makeup, bad portfolio pictures, marketing scams, etc.
Here are three things you can invest in that you may not have realized can help you grow your business and put you on the fast track. We are talking beyond the basics of a website, a makeup kit, application education or products.
1. A good photographer.
Time is money and money is time in my book. When it comes to testing you’re taking a risk with your time and your money. Having wasted much of both working with inexperienced photographers taught me a valuable lesson. Pay for a good photographer. It is worth it in the long run because you will get what you need and what you want. You will not be subject to crazy lighting gels, weird angles, or all the other things that newbie testing photographer wants to try out. You need that money shot in your portfolio to get you a job. I highly recommend that you find the right photographer and you pay them for their talents. It’ll gain you a great contact and make your phone ring faster I promise.
2. Business and Marketing Education.
I’m sure I have said this many times before, but it doesn’t matter how talented you are at painting faces. If you do not have the skills to build a business around your talents you can only go so far. Understanding business and marketing is essential to getting work. Consider taking online courses or reaching out to your local community college to grab some basic business understanding if you have none. Being self-employed is a lot more than somebody handing you cash once you have done their makeup. Word-of-mouth is always the best marketing tool but if nobody knows anything about you, then you need to grasp some marketing techniques to get the attention of those who could hire or refer you.
If you are in a smaller market you need to save up your coin to travel to the educators that can provide you with the knowledge you need for your business. So many times people are stumped by a plane ticket and hotel room. When you are saving for a course, work that into your budget. Traveling to receive a proper education will pay off in the long run. I have watched a few artists who have dedicated themselves to their education, regardless of where classes are, blossom and grow their business quicker than those who are stumped by their location.
This list can go on and on.. But we will stop here for now. I promise if you focus on these three things your business will reach new heights. Investment is a necessary part of any business. Investing properly is the key to success.
Happy investing! Mary RC
Makeup Artist Biz in an actionable source that partners with freelance makeup artists. Mary RC helps them build a profitable business and navigate the waters of the makeup industry.